Youtube didn’t kill the radio star. Long gone expensive recording sessions, now everyone has the ability to record captivating raw music and post them on youtube.
Young New York sensation Lana Del Rey ( her first name doesn’t make me bias at all…win) is one amongst many who recorded tracks and posted them on youtube only to fulfill the American dream of getting signed to a major record label.
The “gangsta version of Nancy Sinatra” Lana Del Rey started out amongst millions on Youtube, to be discovered by first a small independent label Lana Del Ray A.K.A. Lizzy Grant in 2010. Only later to be join up with big timer label Interscope and releasing debut single “Video Games”; in October 2011. Her song featured on tv shows such as the “Ringer” and countless rounds of promotion, lead her to be
Eliot Glazer of New York, “the polarizing indie hipstress brought her ‘gangsta Nancy Sinatra’ swagu.” Rolling Stone commented that, despite Del Rey being nervous and anxious while performing her songs live, she “sang with considerable confidence”, although they noted that “her transitions …could be rather jarring.
Lana Del Rey gained notable recognitions with her distinct style producing her hits that incorporates a resonating sound of hip hop to indie. Her influences’ she states
Her stage name was discussed in aVogueinterview, in which she said, “I wanted a name I could shape the music towards […] I was going to Miami quite a lot at the time, speaking a lot of Spanish with my friends from Cuba – Lana Del Rey reminded us of the glamour of the seaside. It sounded gorgeous coming off the tip of the tongue.”The name is reportedly an amalgam of the actressLana Turner, and the 1980’s automobileFord Del Rey.
"I wanted to be part of a high-class scene of musicians. It was half-inspired because I didn’t have many friends, and I was hoping that I would meet people and fall in love and start a community around me, the way they used to do in the ’60s."
In addition to her her musical influence, which reflects the decade she attest her adolescent up bringing and a eclectic mix of old time legends
We are living in a generation of self-producers, where anyone with a digital camera and cheap mic can upload their music, some amazing and some just for fun.
Record labels and A&R managers are changing the way they seek new artist, literally and figuratively singing a new tune. Youtube has been the outlet for many success stories for new artist that would have never been discovered and to the extreme hit Billboards Top 100. Now there is an outlet for new artist, you don’t have to move to LA or even pay countless money for producers. Youtube is creating new way of stardom, or at least helped speed the process up….Biebernation anyone?
And as ironic as it may seem, thanks to Spotify another great way to discover music, has lead me to the talented Miss Lana Del Rey.